Ecommerce world on Snapchat
A Snapchat transition from the underdog to the dark horse of social media is underway. In fact, over 187 million active users can’t be wrong. While Snapchat is building up its advertising roster, more and more industries notice this mobile app as a promising destination for their business. E-commerce is knocking on the Snapchat door too.
Before a business considers encroaching into a novel, quite unknown territory, it has to brace itself by making two following basic moves: doing research and seeking solid examples (case studies) to authenticate further steps. Until recently, Snapchat was terra incognita for the e-commerce world. Snaplistings case was struggling to emphasize Snapchat shopping potential. Evan brand has tried to do something similar. It was just a drop in the ocean.
Finally, change of direction has come. Latest marketing campaign related to Nike’s AJ III Tinkers demonstrated a great potential for e-commerce entities on Snapchat. Social media selling reached a completely new, ingenious level. There’s nothing for it but wait and see.
However, what can Snapchat offer for this industry on organic level now? A lot of things. First of all, accessibility to early adopters but also vast targeting possibilities to consumers of premium products. Second, creating an extraordinarily engaged community - thanks to unique one-on-one communication style. Third, domination by next generation aka young people (40 and under). Fourth, gaining a high quality traffic.
To date, these stats have convinced many e-commerce businesses to start snapping. So what did we do as things stand? We picked them and collected here - in one place. Don’t be surprised that this list will be changing, expect it to grow with time.