These media make great job on Snapchat
Uncertain, rolling coaster-like times determine especially the media approach, which could be summarised as ‘be switched on to emerging solutions with hope to make a fortune’. The media become early adopters taking a risk which leads them toward the unknown. Media outlets not only embrace Snapchat in a dedicated way (Discover section) but also struggle to be your friend on this mobile app.
It’s not a secret that Snapchat owners more or less woo media entities to produce snap-tailored and ephemeral content because of consideration for user attention. Basically, everything is about time spent daily by young people who are media agnostic. In other words, they don’t go for traditional television with its passive way to build audience experience. Additionally, young audience expect to media (in general) to view uncut short videos composed in a story format.
Part of the media outlets have recognised these opportunities. They provide organic, authentic peer-to-peer perspective which you will never find anywhere else. It’s not only attributed to tech, business or fashion-oriented entities. Local, and even religious media can do it well too. And you can find the list of some of those who do it well below.
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